Page Content: Services, Contact Us, About Us

Welcome to Midwest Research!

Midwest Research, LLC, is a small, woman-owned business located in Northern Ohio. We are within easy driving distance to Cleveland and Columbus, OH as well as Pittsburgh, PA and Detroit, MI. Midwest Research has a network of designers, developers, usability specialists and other contractors who augment our staff on projects as needed.
We provide our clients with insights from real people in real situations, and translate these into innovative solutions. With this information interfaces can be created that enable people to complete tasks easily.

Want to find out more? Send us an email at info@mw-research.com.

Services

User Research, Marketing Research, Usability Studies, Expert Reviews, Additional Services

User Research

Observations and ethnographic field research
Interviews and contextual inquiries (in person or phone)
Focus groups
Profile and persona development
Card sorting
Customer experience management (CEM)
Literature review
Surveys (web and phone)

Marketing Research

User segmentation
Literature review
Competitive study
Surveys
Focus groups

Usability Studies - at early stages of development or prior to redesign

Classic lab usability testing (prototypes of any fidelity and finished products)
Paper prototype testing
Remote usability testing (web and phone)
Portable usability testing

Expert Reviews

Heuristic analysis
Accessibility review (Section 508 and WCAG)
Cognitive walkthrough

Additional Services - if you don't see it here please ask!

Best practices review
Competitive review
Gap analysis
Information architecture
Participatory design/brainstorming facilitation
Project management
Qualitative and quantitative data analysis
Requirements gathering including stakeholder interviews
Usability lab setup

Midwest Research consultants can also perform other services for you - if you don't see your needs listed here contact us via email at info@mw-research.com or by phone at 773-218-6568 to find out how we can help you.

Contact Us

Phone: (773) 218-6568

Email: info@mw-research.com

Address:
Midwest Research, LLC
7690 Township Road 455
Loudonville, OH 44842

About Midwest Research

Carol J. Smith, Principal

Carol Smith is confident facilitating a wide range of usability methods with both children and adults, in their homes, schools, factories, and offices. Ms. Smith has used her methods to improve applications, Internet sites, Intranet portals, e-commerce sites and consumer products in her seven-year career. She has project management expertise, has worked with Fortune 500 corporations and in her most recent position, managed a User Experience department. Ms. Smith earned her Masters of Computer Science in Human-Computer Interaction from DePaul University in Chicago, IL.

Ms. Smith has presented on accessibility and usability at the Usability Professionals' Association (UPA) International Conference and is an active member of the UPA. She is currently a member of the UPA Board of Directors and is a member of the international committee defining the Usability Body of Knowledge. Previously Ms. Smith was a member of the World Wide Web Consortium (W3C) Web Accessibility Initiative's, Education and Outreach Working Group.

Midwest Research's Mission

To provide our clients with insights from real people in real situations, and translate these into innovative solutions.
To define and create smart experiences which are intuitive, exciting and delightful.
To establish excellent working relationships with our clients where communication, teamwork, and integrity are fundamental.
To conduct thorough research, carefully and precisely analyzing all data prior to writing reports and making recommendations.
To treat all research participants with respect and empathy, believing that they hold the answers to our research questions and business success.

Why Midwest Research?

Experience - Midwest Research's consultants have both depth and breadth of experience with excellent educational backgrounds.
ROI - Even small changes to your interface or product based on our testing results, can lead to significant improvement in usability for your customers and users.
Affordable - Midwest Research's services are affordable. We keep our costs low by working with you to carefully assessing your needs and creating accurate proposals before work begins.
Supplement your team - Too much work for your current team? Waiting for budget to hire? Use Midwest Research to support your research and usability testing needs.