About
Midwest Research, LLC, helps companies understand their customers so they can attract more of them. We conduct user research to define user’s needs and behaviors and then make recommendations to our clients based on what we learn. We also conduct expert evaluations and usability tests on designs that are part of Web sites, software, and consumer products.
Midwest Research is a woman-owned business, formed in 2007 by Carol Smith. We are located in Akron, Ohio. Midwest Research has a network of designers, developers, usability analysts, User Experience (UX) specialists, and other contractors who augment our staff on projects as needed.
Our experience includes work with:
- government agencies
- non-profit organizations
- private sector clients
Our clients include Fortune 500 businesses in industries such as:
- education (classroom and e-learning)
- financial
- health care/medical
- human resources
- insurance
- manufacturing
- retail
Projects have included:
- websites
- iPhone apps
- complex applications
- transactional websites
- intranet portals
- consumer products
Learn about our rates, timing and other information.
Midwest Research’s Mission
- To provide our clients with insights from real people in real situations, and translate these into innovative solutions.
- To define and create smart experiences which are intuitive, exciting, and delightful.
- To establish excellent working relationships with our clients where communication, teamwork, and integrity are fundamental.
- To conduct thorough research: carefully and precisely analyze all data prior to writing reports and making recommendations.
- To treat all research participants with respect and empathy, believing that they hold the answers to our research questions and business success.
Benefits of Partnering with Midwest Research
- Experience: Midwest Research’s consultants have both depth and breadth of experience with excellent educational backgrounds.
- Understandable Findings: We present our findings in plain language so that they are easy to understand. This allows you to make changes to your interface or product, leading to significant improvements in the user’s experience.
- Team Augmentation: Too much work? Waiting for budget to hire? Midwest Research will partner with you, learn your process and support your team as needed.
- Cost: Midwest Research’s services are affordable. We keep our costs low by working with you to carefully assess your needs. We create accurate proposals before work begins so you know what to expect.